Atmos Rewards is introducing Atmos Members Day, a new monthly initiative designed to help loyalty members get more value from the program through exclusive offers, travel inspiration and personalized opportunities. Taking place on the first Wednesday of every month, Members Day will serve as a dedicated touchpoint for members, delivering a curated collection of promotions, program updates and unique experiences directly to their inboxes. 

In addition to travel redemptions and exclusive experiences, Atmos Members Day will feature partner offers that allow members to earn points through everyday activities such as dining and travel purchases. Future editions will continue to include limited-time redemption opportunities, community events, program enhancements, and special partner promotions. By bringing these benefits together in a single monthly communication, Atmos Rewards aims to create a more flexible and member-centric loyalty experience that keeps travelers informed, inspired and rewarded throughout the year. 

As Brett Catlin, Vice President of Loyalty and Partnerships, International at Alaska Airlines, shared in his note to members, the goal is simple: highlight “the best of what Atmos Rewards has to offer,” while keeping members connected to the latest updates and benefits. 

Learn more here: Introducing Atmos™ Members Day: A new monthly moment just for members 

Walmart Adds Subway Delivery to Express Delivery Service 

Walmart is expanding its Express Delivery offering by integrating Subway ordering directly into the Walmart app and Walmart.com, giving customers a new way to combine restaurant meals with their everyday shopping. Starting this month in select markets, customers can order freshly made Subway meals for delivery in as little as 30 minutes, either as a standalone order or alongside groceries, household essentials and other Walmart purchases. The move marks Walmart’s first restaurant integration within its Express Delivery platform and reflects the retailer’s broader strategy of creating a more convenient, all-in-one shopping experience. 

The new service allows customers to browse the Subway menu, customize sandwiches and meals, and add them directly to their Walmart cart. Orders will be delivered for the standard Walmart Express Delivery fee, with Subway menu pricing remaining consistent with in-store locations. Subway delivery through Walmart is now available at select stores in Connecticut, Florida, Georgia, Ohio, Pennsylvania and Texas, with plans to expand to approximately 1,400 locations by the end of the summer.  

“The future of retail is about bringing more of customers’ everyday needs into a single, seamless experience,” said Tracy Poulliot, EVP eCommerce and Marketing, Walmart U.S. “Bringing Subway delivery into the Walmart app is another way we’re using our proximity to customers and scale to make everyday decisions simpler and everyday life a little easier.” 

Learn more here: Walmart Adds Express Delivery from In-Store Restaurants, Starting with Subway® 

Hilton Report Highlights the Growing Importance of Human Connection in the Workplace 

As organizations adapt to increasingly digital and AI-driven work environments, Hilton is making the case that human-centered leadership remains one of the most important drivers of employee engagement and business performance. In a new report, The Hospitality Mindset: A New Blueprint for Culture and Performance for Any Industry, Hilton explores how principles traditionally associated with hospitality can help organizations strengthen workplace culture, improve retention and boost productivity. The report combines new workforce research with insights from leaders at some of Hilton’s highest-performing hotels to identify the behaviors shaping the future of work. 

The findings suggest that employees continue to place a high value on connection, trust and belonging, even as remote and hybrid work models become more common. According to research cited in the report, nearly half of early-career workers report feeling lonely at work, while 77% of employees say they are more likely to stay with an organization when leaders actively foster a sense of community. The company believes that hospitality-inspired leadership — focused on empathy, recognition and meaningful connections — can help organizations navigate change while maintaining employee engagement.  

“As work becomes more digital and AI reshapes the workplace, people still want the same fundamental things: connection, trust and a sense that they matter,” said Laura Fuentes, chief human resources officer, Hilton, and head of Hilton Supply Management. “The companies that create that kind of culture will be the ones that attract talent, retain teams and outperform over time.” 

Learn more here: Hilton Unveils New Workplace Research Showing That Even as AI Is Reshaping Work, the Real Advantage Is Human 

Throughout June, members can take advantage of weekly offers ranging from discounted movie tickets and free food promotions to travel-related savings and limited-edition merchandise. T-Mobile is also rolling back gas prices to $1.99 per gallon for one day at select Shell stations in Los Angeles, Houston and Chicago, while offering members up to 50 cents off per gallon at participating locations. The month-long celebration also includes a series of sweepstakes with prizes such as $100,000 in cash, VIP trips to Austin City Limits Music Festival and Formula 1 Las Vegas Grand Prix, and a luxury vacation package featuring Delta flights and Hilton accommodations.  

“T-Mobile Tuesdays helped redefine what customers should expect from wireless — real value beyond connectivity,” said Allan Samson, Chief Marketing Officer, T-Mobile. “From day one, T-Mobile Tuesdays has delivered meaningful savings and relevant benefits that fit naturally into everyday life. From industry-leading travel benefits and streaming services on Us to exclusive savings, experiences and more, we’re always looking for new ways to give our customers more of what they love. Member Month is our biggest celebration of that commitment yet.” 

Learn more here: T-Mobile Ushers In a New Era of Membership with Its Biggest Celebration Yet 

T-Mobile is joining the nationwide celebration of America’s 250th anniversary as an official sponsor of America250, the nonpartisan organization leading the country’s Semiquincentennial commemoration. The partnership will support a series of events, programs, and experiences designed to engage communities across the United States as the nation reflects on its history and looks toward its future. 

The sponsorship aligns with T-Mobile’s long-standing focus on expanding access to communications technology and supporting the communities it serves. As America250 celebrations ramp up throughout the year, T-Mobile will participate in major events including Independence Day festivities in Los Angeles and New York City, as well as its sponsorship of the T-Mobile Home Run Derby during MLB All-Star Week. The partnership will culminate later this year with America Innovates, an event in Washington, D.C., focused on the ideas and technologies shaping the nation’s future.  

“As we prepare to commemorate America’s 250th anniversary, partnerships that help connect and engage people nationwide are more important than ever,” said Rosie Rios, Chair of America250. “T-Mobile’s focus on innovation and connectivity will help us reach Americans in every corner of the country as we celebrate this historic milestone together.” 

Learn more here.

Cheesecake Factory Celebrating Father’s Day with Special Online Gift Card Deal 

Father’s Day shoppers looking for a gift that combines flexibility and indulgence have a new reason to visit The Cheesecake Factory. The restaurant chain is offering a limited-time promotion that rewards gift card purchases with a bonus for future dining. Through Father’s Day, guests who purchase $100 or more in gift cards online in a single transaction will receive a complimentary $20 Bonus Card, adding extra value to a gift that can be enjoyed long after the holiday. 

The offer comes as The Cheesecake Factory continues to attract diners with one of the most expansive menus in casual dining. With more than 250 menu items, including recently introduced Bites and Bowls, the restaurant provides options for a wide range of tastes and occasions. Guests can also choose from more than 30 varieties of the brand’s signature cheesecakes, making gift cards an appealing option for fathers, graduates, and anyone who enjoys a memorable dining experience. 

Recipients can use their gift cards for dine-in meals or online pickup orders through The Cheesecake Factory’s website and mobile app. The $20 Bonus Card can be redeemed during a promotional period following Father’s Day, giving guests another opportunity to enjoy the restaurant’s menu. By pairing a practical gift with an added dining incentive, The Cheesecake Factory is making it easier for families to celebrate special occasions while getting a little extra value in return. 

Learn more here.

Brands Are Exploring ‘Smart Basket’ Technology to Improve Credit Card Rewards Programs  

Credit card rewards programs have long been a cornerstone of customer acquisition and retention strategies, but new research suggests many issuers are questioning whether those investments are delivering the loyalty they were designed to create. According to a report from PYMNTS Intelligence and FIS, fewer than half of card issuers believe their current rewards programs effectively improve customer retention, loyalty, or card switching behavior. While traditional rewards continue to drive spending and transaction volume, many institutions see them as increasingly ineffective at building deeper, long-term relationships with cardholders. 

The findings come as consumers manage a growing number of payment options, from multiple credit cards to digital wallets and alternative payment methods. Issuers report that broad-based rewards programs often fail to deliver relevant, personalized value, a frustration echoed by consumers themselves. In response, many financial institutions are exploring “smart basket” technology, a model that integrates rewards directly into the checkout experience.  

Instead of earning points to redeem later, shoppers could receive personalized discounts or offers in real time, creating a more immediate connection between payment choice and tangible savings. Interest in the concept is widespread, as the report found that nearly all issuers surveyed expressed interest in participating in a smart basket ecosystem, with many viewing it as a future standard for loyalty programs rather than an experimental innovation. While significant infrastructure and partnership challenges remain, the research suggests the payments industry is increasingly focused on creating rewards experiences that are more personalized, timely, and relevant to consumers’ everyday purchasing decisions. 

Learn more here.

Further reading.

Blue Rewards focuses on rewarding essential spending categories such as groceries, gas, wholesale purchases, and everyday services. Members can earn points through partnerships with brands including Porter Airlines, Instacart, Accor hotel properties, and popular MTY Group restaurant chains. Alongside the loyalty program launch, BMO has introduced a new lineup of Blue Rewards Mastercard credit cards, business cards, commercial cards, and a Blue Rewards Chequing Account.  

"Built around how Canadians choose to spend, Blue Rewards brings together in-store, online and digital experiences to make earning and redeeming rewards more flexible, convenient and seamless," said Mathew Mehrotra, Group Head, Canadian Personal & Business Banking, BMO. "Blue Rewards helps Canadians make real financial progress with a focus on making their money go further, every day." 

Learn more here.

Cruise lines continue to invest heavily in loyalty programs as they look to reward their most dedicated guests, and Celebrity Cruises is expanding its Captain’s Club program with a new set of milestone recognition levels. The changes are designed to give frequent travelers more opportunities to unlock benefits throughout their loyalty journey, particularly between the program’s Elite Plus and Zenith tiers.  

The new structure offers enhanced perks that grow alongside a member’s lifetime sailing activity. Benefits include expanded Wi-Fi access, specialty dining discounts, complimentary photography packages, exclusive onboard amenities, and additional vacation-enhancing experiences. For the cruise line’s highest-achieving members, new milestone levels beyond Zenith introduce premium rewards such as complimentary specialty dining experiences, celebratory amenities, and upgraded cruise vacations, reinforcing the value of long-term loyalty. 

The expansion reflects a broader trend across the travel industry, where brands are moving beyond traditional tier-based programs and introducing milestone rewards that keep customers engaged between major status levels. For frequent cruisers, these enhancements provide additional incentives to continue sailing with the brand while enjoying more personalized recognition along the way. As competition for loyal travelers intensifies, programs that offer meaningful benefits throughout the customer journey are becoming an increasingly important part of the overall guest experience. 

Learn more here: Celebrity Cruises Adds New Rewards to Loyalty Program 
 

BetMGM and Marriot Bonvoy Will Send 10 Grand Prize Winners to New York City for Soccer VIP Event Series 

As brands look for new ways to connect loyalty programs with passion-driven experiences, partnerships between travel and entertainment companies are creating increasingly unique opportunities for consumers. BetMGM and Marriott Bonvoy are taking that approach to soccer fans this summer through a new sweepstakes designed to bring members closer to one of the sport’s biggest cultural moments.  

At the center of the campaign is access to SI Beyond the Pitch, a high-profile event series celebrating the global game and culminating in a major gathering in New York City. Eligible participants who link their BetMGM and Marriott Bonvoy accounts and engage with the promotion can enter for a chance to win VIP event access, travel accommodations, dining experiences, and loyalty rewards. The promotion highlights the broader relationship between BetMGM and Marriott Bonvoy, which allows members to connect gaming activity with travel rewards.  

"At BetMGM, we're always looking for ways to reward our players with legendary experiences they simply can't get anywhere else," said Matt Prevost, Chief Revenue Officer, BetMGM. "Partnering with Marriott Bonvoy for this event allows us to bring fans inside the velvet ropes during a once–in–a–generation moment on the global sports stage." 

Learn more here: BetMGM and Marriott Bonvoy Launch World's Game Sweepstakes, Sending Fans to New York for Sports Illustrated Beyond the Pitch Part 
 

Choice Hotels’ Choice Privileges Named Best Hotel Loyalty Program by WalletHub  

As travelers continue to place greater value on rewards and loyalty benefits, hotel programs are becoming an increasingly important factor in booking decisions. A new analysis from WalletHub evaluated the country’s most popular hotel loyalty programs across a range of factors, including point values, redemption flexibility, and member benefits, highlighting how much value travelers can potentially unlock through strategic participation. The findings underscore the growing role loyalty programs play in helping consumers stretch their travel budgets while enhancing the overall guest experience. 

Among the programs evaluated, Choice Privileges earned the top overall ranking, followed by several other well-known hospitality brands. The report found that the strongest loyalty programs can generate meaningful savings for frequent travelers, with top-performing programs delivering average savings of around 10% and, in some cases, significantly more. The study also emphasized the importance of redemption flexibility, noting that the ability to use points across a broad portfolio of properties remains a key differentiator for travelers looking to maximize the value of their rewards. 

The research also highlighted several trends shaping today’s loyalty landscape. While many hotel programs offer attractive earning and redemption opportunities, benefits such as points that never expire remain relatively uncommon. The study additionally recognized the growing influence of co-branded credit cards, which can accelerate rewards earning and provide substantial long-term value for loyal travelers. As competition among hotel brands intensifies, loyalty programs continue to evolve from simple points systems into comprehensive ecosystems designed to attract, retain, and reward guests over time. 

Learn more here: Choice Has Best Hotel Loyalty Program, Says WalletHub Report 

Hosted by professional tennis players Madison Keys, Jennifer Brady, and Desirae Krawczyk, with World of Hyatt ambassador Jessica Pegula also participating, the live events give members an opportunity to hear firsthand stories from life on the professional tour. Rather than focusing solely on match results, the conversations explore the personal side of the sport, including travel routines, career milestones, behind-the-scenes experiences, and the moments that shape athletes both on and off the court.  

“We believe the most meaningful travel experiences today are those that create lasting memories and deeper connections,” said Katie Casey, Associate Vice President, Global Marketing. “By bringing The Player’s Box podcast to our hotels during the world’s most iconic tennis moments, World of Hyatt is creating immersive experiences that transcend travel, connecting members to the energy, culture and emotion of the sport in ways that simply can’t be bought.” 

Learn more here: World of Hyatt is Serving Member-Exclusive Experiences with Brand Ambassador Jessica Pegula and The Player’s Box Podcast in Iconic Tennis Series 

Amazon is bringing back its biggest shopping event of the year, with Prime Day running from June 23 through June 26 and offering millions of deals exclusively for Prime members. This year’s event expands to four days, giving shoppers more time to save on everything from electronics and fashion to groceries, home essentials, and back-to-school necessities. To keep the experience fresh, new deals will be introduced throughout the event, with limited time offers dropping as frequently as every five minutes during select periods. 

One of the biggest highlights is the return of “Today’s Big Deals,” a series of themed deal drops featuring popular brands and new product launches across categories such as technology, beauty, kitchen, apparel, and outdoor living. Members can also find discounts on Amazon-exclusive products, newly released items, and seasonal essentials, while students and young adults can access additional savings through Prime for Young Adults. 

To help shoppers navigate the event, Amazon is rolling out new AI-powered shopping tools through Alexa, including personalized deal recommendations, price-drop alerts, and access to historical pricing data. As Prime Day continues to evolve beyond a traditional sales event, Amazon is positioning it as a broader membership experience designed to deliver value across shopping, entertainment, groceries, and everyday services. 

Learn more here: Mark Your Calendars: Amazon Announces Prime Day Event from June 23–26, with Millions of Exclusive Deals for Prime Members 
 

McDonald’s Offering New Meals and Collectibles to Celebrate FIFA World Cup  

As excitement builds for FIFA World Cup 26, McDonald’s is giving soccer fans new ways to celebrate the tournament both on and off the field, as QSR Magazine notes. The company is launching a series of limited-time menu offerings, collectibles, and interactive experiences designed to bring fans closer to the action, which includes everything from special meals and memorabilia to family-focused promotions. 

Leading the lineup is the FIFA World Cup 26 Meal, which pairs classic McDonald’s favorites with collectible cups featuring some of the sport’s biggest names alongside iconic McDonald’s characters. McDonald’s is also extending the celebration to younger fans through a special Happy Meal program featuring soccer-themed Squishmallows collectibles and interactive digital experiences. Beyond the restaurant, McDonald’s is creating opportunities for fans to engage with the tournament through exclusive app rewards, community activations, and special events.  

“At McDonald’s, magic happens when families, friends, and fans come together and celebrate with the people they love. Partnering with the FIFA World Cup 26 allows us to take that shared joy and bring it to life at a global scale through our food, our experiences, and the ways fans connect with the game,” said Morgan Flatley, Global Chief Marketing Officer and Head of New Business Ventures at McDonald’s. “As football icons take the field to unite fans across continents, McDonald’s will be there from the first whistle to the final minute with limited-time meals and keepsakes so fans of all ages can be part of the excitement all tournament long and beyond.” 

Learn more here: McDonald’s Brings World Cup Fever to Restaurants with New Meals and Collectibles - QSR Magazine 
 

Target Circle Deal Days Event Gives Loyalty Members Exclusive Access to Discounts on Summer and Back-to-School Deals 

Target has announced its upcoming Target Circle Deal Days event, offering loyalty members exclusive access to discounts on a wide range of products spanning apparel, home goods, beauty, toys, school supplies, and everyday essentials. The event is designed to help consumers tackle both summer purchases and back-to-school shopping in a single savings-focused experience.  

Shoppers can expect deals on categories that are top of mind this time of year, including backpacks, dorm-room essentials, kitchen appliances, bedding, clothing, outdoor recreation products, and beauty items. Beyond product discounts, Target is using the event to highlight the growing role of its loyalty ecosystem. Members can access exclusive perks, while students, teachers, military families, and subscribers to Target’s premium membership tier will have opportunities to unlock additional savings and benefits. 

"Busy families are looking for ways to save money as they balance summer plans with back-to-school and college prep, and we're meeting that need without compromising on the style and fun we know they love about Target," said Sarah Travis, executive vice president and chief digital and revenue officer, Target. "We're obsessed with the details — from quality products and the latest trends to exceptional value and joyful experiences — because that's what makes Target a true destination for families as they celebrate summer, get ready for the school year ahead and prepare for what's next, whether that's in the classroom, the dorm room or anywhere in between." 

Learn more here: New, Deep Savings for Back-to-School and Summer: Target Circle Deal Days Delivers Value with Style 

Among the new offerings are complimentary wellness and pet-care benefits through TELUS Health, including access to virtual counselling and veterinary consultations. The company has also introduced new partnerships aimed at helping customers save on daily expenses and travel, including a complimentary one-year Skip+ membership and a car rental credit through Turo. These additions are designed to give members practical ways to save while integrating TELUS Rewards into more aspects of their daily lives. 

"TELUS Rewards is built on the simple belief that our customers deserve more," said Zainul Mawji, Executive Vice President & President, TELUS Consumer Solutions. "We're constantly looking for new ways to make the program even better and deliver more benefits, savings and experiences that matter to Canadians – and these latest enhancements are a direct reflection of that commitment. These rewards build on what TELUS customers already enjoy: Canada's most reliable internet technology and most awarded mobile network, with transparent billing and long-term price certainty. It's our way of saying thank you for continuing to choose TELUS." 

Learn more here: Unmatched, Unbeatable: TELUS Rewards earns global loyalty award recognition and unveils massive program enhancements 

Hilton is expanding its footprint in college towns with the launch of Undergraduate by Hilton, a new upper-midscale lifestyle brand designed to bring campus-inspired hospitality to a wider range of university markets. Building on the momentum of Graduate by Hilton, the new brand offers a more flexible and scalable model aimed at serving travelers visiting college communities, including students, families, alumni, sports fans, and business travelers. Hilton expects significant long-term growth for the brand, with the first property anticipated to open in 2027 and expansion potential reaching 400 to 500 hotels over time. Designed specifically for campus-driven destinations, properties will feature social gathering spaces inspired by off-campus hangouts, guest rooms designed to support both work and leisure, and food-and-beverage concepts tailored to the rhythms of college communities. As the brand grows, guests will also be able to earn and redeem points through Hilton Honors, giving members access to campus-connected experiences while benefiting from Hilton’s global loyalty platform. 

“We saw a clear opportunity to bring the energy, design and experiences people love about campus communities to more university towns with this new brand. Undergraduate by Hilton unveils an exciting new era of college‑town hospitality, expanding how we show up for campus-connected travelers – offering more stay options while supporting disciplined, long‑term growth across our portfolio,” said Chris Nassetta, president and CEO, Hilton. “Undergraduate reflects the ongoing momentum of our Lifestyle portfolio, which is one of the most dynamic areas of expansion for our company as we plan to grow to offer 700 Lifestyle hotels globally by 2028, with 60 opening this year alone.” 

Learn more here: Hilton Launches Undergraduate by Hilton, Accelerating Lifestyle Portfolio Growth 
 

SIXT USA Offering Flat-Rate Fuel Deal to SIXT ONE Members During June  

SIXT USA is helping travelers take some of the guesswork out of summer road trips by extending its popular flat-rate fuel offer through June 30. Available exclusively to SIXT ONE members, the promotion allows renters to prepay for a full tank of gas for $49.99 on qualifying rentals across all vehicle classes and U.S. locations. 

The extended promotion reflects SIXT’s broader effort to deliver tangible value through its free SIXT ONE loyalty program. In addition to the prepaid fuel benefit, members who book directly through SIXT can access perks such as discounts of up to 20% based on status level, faster pickup experiences, accelerated rewards earning, complimentary upgrades, and points that can be redeemed on future rentals.  

"The response to this offer has been tremendous, and as we kick off the summer travel season, we are extending our flat-rate fuel offer through June because we know fuel costs are top of mind,” said Tom Kennedy, President, SIXT North America. “SIXT ONE members get continued certainty at the pump — so they can focus on the journey, not the gas station. We are proud to deliver that relief as summer travel hits its stride." 

Learn more here: SIXT Extends Fuel Relief for SIXT ONE Members into Peak Summer Travel Season 

Pizza Hut’s New Campaign Celebrates Generations of Soccer Memories with World Cup Set to Kick Off  

For many fans, the most lasting sports memories happen off the pitch — gathered around a television with family and friends, sharing meals, traditions, and moments that become part of personal history. As anticipation builds for one of the world’s biggest soccer tournaments, Pizza Hut is shining a spotlight on the role these shared experiences play in connecting generations, as QSR Magazine reports.  

The brand’s latest global campaign explores how soccer becomes a timeline for life’s most meaningful moments. Through the story of a father and son whose relationship evolves across decades of tournament memories, the campaign captures the excitement, heartbreak, celebrations, and rituals that accompany every competition. From a child watching his first tournament with his dad to continuing those traditions as an adult, the film highlights how sporting events often serve as milestones that mark different chapters of our lives. 

“With the tournament being hosted across the Americas, LA&C saw a great opportunity to fully  leverage the scale and cultural relevance of the moment through a bold campaign designed to  resonate across the region,” said Courtney Vogel, General Manager of Pizza Hut Latin America &  the Caribbean. “The original creative concept centered on the idea of life being told through these iconic tournaments, capturing how they become intertwined with defining personal and shared moments across generations.” 

Learn more here: Pizza Hut Celebrates Generations of Soccer Memories in New Global Campaign - QSR Magazine 

Available through both the Fitness tab and Bilt Concierge, the integration expands Bilt’s fitness network to more than 7,000 studios nationwide. The partnership brings some of the country’s most popular fitness brands—including F45, Orangetheory, Bodyrok, and ID Hot Yoga—into the Bilt ecosystem alongside thousands of local independent studios. Members can seamlessly book classes and pay using Bilt Points, Bilt Cash, any linked payment card, or their Bilt Mastercard.  

"We've always believed that your housing payments should do more for you, and it all starts right there in your home," said Ankur Jain, Founder and CEO of Bilt. "Partnering with Mindbody means that when someone pays rent on the 1st, they can book their favorite class on the 2nd and grab dinner down the street on the 3rd — whether they use the Bilt Concierge to do it or not — and every part of that is connected through Bilt. That's hospitality working for where you live." 

Learn more here: Bilt Partners with Mindbody to Bring Thousands of Neighborhood Fitness Studios Into Its Rewards Ecosystem