Forming effective partnerships in support of customer loyalty programs and efforts involves an alignment of objectives and clarity of the benefits of the partnership. Partnership success hinges on a planful approach and adherence to the steps a brand outlines in advance. If the right partners are engaged, loyalty and rewards program members will welcome them, finding and enjoying enhanced value.
In Loyalty360’s Brand Marketer Research: 2024 State of Customer Loyalty report, when marketers were asked what enhancements....