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Question(s)

Customer Engagement

Our team is looking for statistics or insights on Gen Z’s engagement with loyalty programs—particularly how their likelihood to switch or disengage compares to older generations. Any recent data or experiences would be greatly appreciated!

  • Topic: Customer Engagement
  • Industry: Insurance

Last activity: Aug 28, 2025

Loyalty / Rewards Programs

During periods of economic pressure, customer behaviors shift—and so do brand strategies. How have you seen loyalty programs evolve in response to inflation, reduced discretionary spending, or broader economic challenges? Have certain tactics—such as experiential rewards, value-based messaging, or enhanced personalization—proven more effective than others?

  • Topic: Loyalty / Rewards Programs
  • Industry: Other

Last activity: Aug 01, 2025

CEM (Customer Experience)

Loyalty program fraud continues to grow more sophisticated, with new threats emerging alongside advances in technology and customer engagement tactics. How loyalty fraud has changed in recent years, and what tactics are fraudsters using today?

  • Topic: CEM (Customer Experience)
  • Industry: Other

Last activity: Jul 25, 2025

Customer Engagement

Our brand is considering a digital “surprise and delight” campaign — something like:

Hi [Name], thanks for doing X! Here’s a gift card to say thank you. Click the link below to log in and activate or choose your gift.

We’re looking to better understand the engagement rates for this type of campaign, specifically the pull-through when using subject lines like “A Gift for You.”

Have any brands run a similar campaign or have recommendations based on their experience?

  • Topic: Customer Engagement
  • Industry: Financial Services / Banking

Last activity: Jul 14, 2025

Gamification

Loyalty360 has heard from many brands that they are interested in leveraging gamification to drive deeper engagement in their loyalty programs. From simple point-based challenges to interactive mobile games or personalized achievement badges, there are countless ways to add game-like elements to the customer experience. We'd love to hear what’s worked for your brand or what you may be interested in trying. Which tactics drive the most impact, and what are some examples of brands that has successfully incorporated gamification into their loyalty efforts?

  • Topic: Gamification
  • Industry: Other

Last activity: Jul 11, 2025

Social Media

"How are you incorporating social media into your overall customer loyalty strategy? Are you using it to reinforce program engagement, drive emotional loyalty, surface exclusive rewards, or something else entirely?"

  • Topic: Social Media
  • Industry: Marketing Services

Last activity: Jul 10, 2025

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