Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How Loyalty Programs Can Increase Perceived Value Without Increasing Reward Cost

The Switchfly Team , Switchfly | August 21 2026

Every loyalty program manager has faced the same fundamental tension: the spreadsheet says one thing, but customer behavior tells an entirely different story.A reward that costs the business twenty.

Loyalty / Rewards Programs

Customer Journey Automation: How to Automate Every Stage of the Lifecycle

The Braze Team , Braze | August 20 2026

Customer journey automation connects behavioral data to messaging logic. It takes you from automating one or two points of interaction, like onboarding or delivery information and plots the entire.

CX (Customer Experience)

Loyalty Program Trends: What's Changing and Why

Lena Kleinwechter, Talon.One , Talon.One | August 19 2026

Loyalty programs now change how people spend, not only whether they come back. The Deloitte 2025 survey found that 72% of members are more likely to spend with their preferred brand because.

Loyalty / Rewards Programs

How to Audit Your Global Rewards Strategy in 5 Steps

The CarltonOne Team , CarltonOne Engagement | August 18 2026

Building a global rewards strategy is one thing. Knowing whether it's actually working is another.Most HR and Total Rewards leaders would say they have a competitive program in place. And on.

Loyalty / Rewards Programs

Why the Best Loyalty Programs Are Starting to Feel Less Like Loyalty Programs

Eileen Peacock, SVP General Manager, U.S., Valuedynamx , Valuedynamx | August 17 2026

Customers join loyalty programs for the value. But it takes more than a competitive points per dollar or percentage cashback to prove value to today’s customers. Of course, those things still.

Loyalty / Rewards Programs

Fueling Connections: The Loyalty Ecosystem Advantage for Brands.

Michelle Sequeira Yee, Bond , Bond Brand Loyalty | August 14 2026

Shell’s decision to join Scene+ marks an important inflection point in how loyalty is being redefined in Canada, and how brands are thinking about value creation.For years, loyalty has been.

How Agentic Commerce Is Reshaping Food Service

Ashley Dammeyer, Bounteous , Bounteous | August 13 2026

The way people order food is changing beneath the surface, not in a single dramatic moment, but through the accumulating weight of behavioral shifts. We see it in the app user who expects their.

CX (Customer Experience)

Loyalty Marketing Strategy: How Brands Turn Loyalty Programs Into Revenue Engines

The Baesman Team , Baesman | August 12 2026

A loyalty marketing strategy helps brands increase customer retention, improve personalization, and drive long-term revenue growth through ongoing customer engagement. Modern loyalty program.

Loyalty / Rewards Programs

How Financial Services Brands Can Build CFO Confidence in Travel Rewards

The Switchfly Team , Switchfly | August 11 2026

“What’s the actual return on this investment, and how do we control the volatility?”For finance leaders, that question isn’t pushback. It’s responsible planning.In.

Loyalty / Rewards Programs