Frigidaire recently kicked off its brand relaunch with a major new marketing campaign, “Your House Rules,” which was developed to celebrate and champion the things that make every home unique.
A national commercial featuring Frigidaire’s Black Stainless Steel collection of kitchen appliances was released on Sept. 8. The campaign will also come to life on social media, Hulu, YouTube, and paid search, among other platforms. To support the campaign and the brand’s new look and feel, Frigidaire has also redesigned its....