Repercussions of the digital revolution
It is almost that time of the year when people brace themselves for the upcoming shopping earthquakes, namely the Thanksgiving, Black Friday, and Christmas. Some are already scrolling through their favorite online shops, looking for the first signs of massive discounts. And considering the past year’s research by Adobe Analytics1, we can rightly assume that a large portion of customers will stay online to fill out their virtual carts.
Both Forbes2 and Coresight3 confirm that ‘the....