StubHub Launches Coast-to-Coast Fan Access Campaign to Celebrate World Cup 2026
StubHub is launching a new campaign called “World Cup Cuts,” a series of pop-up activations designed to celebrate the culture, traditions, and community that surrounds the world’s biggest soccer tournament. The initiative will transform neighborhood barbershops in cities such as Los Angeles and New York into gathering places where fans can connect, share their passion for the
StubHub says fans from nearly every country around the globe have already purchased tickets through its platform, making the tournament the marketplace’s most internationally diverse event to date. To make attendance more accessible, the company is highlighting flexible ticket-buying options throughout the competition and offering travel-related savings through a partnership with Booking.com.
“The new campaign centers on one belief: the World Cup belongs to fans everywhere,” said Raj Beri, Chief Business Officer at StubHub. “From securing tickets and planning travel to the rituals and traditions that define football culture, StubHub is helping fans experience the tournament on their own terms, wherever and however they choose to take part.”
Learn more here.
Hims & Hers Announces Eight New Health and Wellness Partners For its Benefits Program
Hims & Hers Health is expanding its vision of healthcare beyond prescriptions and virtual consultations by adding a slate of new wellness partners to its Hims & Hers Benefits program. The company announced eight new additions to the initiative, bringing the total number of participating brands to ten and broadening its reach across fitness, nutrition, women’s health, metabolic monitoring, and preventive wellness.
The expanded program now includes partnerships with well-known health and lifestyle brands such as MyFitnessPal, HelloFresh, Factor, Flo Health, Ladder, iFIT, Natural Cycles, PVOLVE, and Dexcom, joining existing partners Prenuvo and Eight Sleep. Through the program, subscribers can access a range of discounts, free trials, and exclusive offers tied to meal planning, fitness coaching, glucose monitoring, reproductive health tracking, and sleep optimization.
“Healthcare is most powerful when your treatment, your data, your nutrition, and your fitness all work together toward the same goal," said Dheerja Kaur, Chief Product Officer at Hims & Hers. "Hims & Hers Benefits are an expression of that belief. By pairing clinical expertise and personalized treatment plans with access to best-in-class health and wellness tools, we're creating a membership experience that goes beyond traditional care — one that supports every dimension of whole-body health, seamlessly, in one place.”
Learn more here.
CVS Health Expands Salesforce Partnership With AI-Powered Call Center Support
As healthcare companies look for new ways to improve customer service, CVS Health is expanding its use of artificial intelligence through a deeper partnership with Salesforce. The companies announced an expanded collaboration that will bring Salesforce’s Agentforce Health platform into more areas of CVS Health’s operations, with a particular focus on improving call center interactions for members and healthcare providers.
The new platform will support operations within Aetna and CVS Caremark by combining AI-powered assistance with member data to provide customer care teams with a more complete view of an individual’s healthcare journey. By surfacing relevant information in real time, the technology aims to help representatives resolve questions faster and reduce the need for customers to navigate multiple departments.
"Our purpose is to simplify health care — one person, one family and one community at a time — which starts with building a more connected, compassionate and accessible health care experience during every interaction with our members,” said Pushpendu Pal, Senior Vice President and Chief Digital Technology Officer, CVS Health. “Through the responsible use of AI, we’re revolutionizing health care, unlocking new levels of accessibility for our members, and empowering our colleagues to provide an even deeper, more engaged experience in every moment of a member’s journey.”
Learn more here.