Social Media Losing Traction as a Means to Provide Customer Service and Improve Brand Loyalty
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Consumers are lowering the bar when it comes to customer service, and that customer service through social media channels is on the decline, according to a new report from NICE Systems and the Boston Consulting group. The new research revealed that as customer engagement becomes an absolute necessity across all verticals, finding the proper channel for customer service needs to be a top organizational priority.   These statistics may come as a surprise, considering that daily, weekly, and monthly use of social media channels for....

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