Bigger incentives aren’t the answer—better design is. Loyalty by Design shows how the loyalty layers (rational, behavioral, emotional) and the levers (Points, Progress, Prompts, Prestige) create smarter incentives that drive lasting partner engagement.
Why are so many channel partners and B2B customers disengaged, even when programs offer generous incentives? It’s a question we hear often, but there may be a better one. To get to the root cause, you might....