My Coke Rewards Responds to Negative Comments About Loyalty Program
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Since Coca-Cola revamped its My Coke Rewards loyalty program that launched in late January, there have been some negative comments posted by members. Here are some of the comments posted by members of the My Coke Rewards loyalty program and below those will be a response from Coca-Cola North America spokeswoman Lauren Thompson. “As a long-time mycokerewards member and a marketing professional, I would urge you to look at some of members’ comments on Coke’s Facebook page,” a member said. “A large proportion of....

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