Personalization is very important when it comes to a successful loyalty program, but according to the sixth annual Bond Loyalty Report, there is a gap between member expectations and member experience.
This was one of the main themes of Tuesday’s Loyalty360 webinar titled, “Leaving Loyalty on the Table: Key Opportunities from the 2016 Bond Loyalty Report,” which was presented by Bond Brand Loyalty.
Sean Claessen, EVP, Strategy, Bond Brand Loyalty, told attendees that the following statistic from the report is &ldquo....