Kraft Mac & Cheese Aims for Emotional Loyalty with Animated Shorts
Kraft Heinz is leveraging trends in social media to emotionally engage with customers in a new animated shorts campaign for Mac & Cheese. Part of the “Help Yourself” campaign, the new shorts connect with consumers emotional problems through simple animations.
Drawing on nostalgia, the animations are reminiscent of cartoons from Nickelodeon and MTV in the 80s and 90s. As one of the latest trends in social media, Kraft uses the shorts to....