Loyalty360, The Association for Customer Loyalty, is proud to share the winners of the 2025 Loyalty360 Awards, which were announced on May 22 during Loyalty360’s Loyalty Expo in Orlando, Florida. The awards recognize brands that are building stronger and deeper loyalty with their customers in a proactive, meaningful, and—most importantly—measurable way.
Winners for the Loyalty360 Emerging Loyalty Leaders, Champions of Customer Loyalty, 360 Degree (Supplier) Awards, and 360 Degree (Brand) Awards, were also announced during the ceremony.
The 360 Degree Awards recognize the brands and suppliers with the best overall weighted average finishes across multiple categories and the suppliers that had multiple clients compete in the finalist presentations.
The winners of the 2025 Loyalty360 Awards are as follows:
B2B Customer Loyalty:
- Platinum: Bank of America
- Gold: Chime
- Silver: DataArt
- Bronze: ExxonMobil
Corporate Social Responsibility & Loyalty:
- Platinum: Tropical Smoothie Cafe
- Gold: AARP
- Silver: TELUS
Employee Engagement & Impact:
- Platinum: Bank of America
- Gold: Fleet Feet
- Silver: SIGA
- Bronze: Weigel's
- Honorable Mention: American Eagle Outfitters
Global Customer Loyalty Program:
- Platinum: Emirates
- Gold: Viva Aerobus
- Silver: Deutsche Telekom
Co-Brand/Private Label Credit Card Offerings:
- Platinum: Blains Farm & Fleet
- Gold: American Eagle Outfitters
Brand-to-Brand Partnerships:
- Platinum: Burger King
- Gold: Petro-Canada
- Silver: Bath and Body Works
- Bronze: Bank of America
- Honorable Mention: Hilton
Customer Loyalty Transformation:
- Platinum: Papa John’s
- Gold: Merz Aesthetics
- Silver: Tractor Supply Co.
- Bronze: Fleet Feet
- Honorable Mention: Nahdi Medical Company
Customer Analytics, Insights, and Metrics:
- Platinum: QDOBA
- Gold: Hilton
- Silver: Food Lion
- Bronze: Royal Bank of Canada
Creative Campaign and Communications
- Platinum: Weigel’s
- Gold: Thriftbooks
- Silver: Cleveland Cavaliers
- Bronze: Royal Bank of Canada
Customer Loyalty Strategy:
- Platinum: Lowe’s
- Gold: Whataburger
- Silver: bp
- Bronze: Virginia Lottery
Loyalty Program Design:
- Platinum: NASCAR
- Gold: Bank of America
- Silver: Church’s Texas Chicken
- Bronze: Bath and Body Works
Technology & Trends:
- Platinum: HTeaO
- Gold: Portillo’s
- Silver: Thriftbooks
- Bronze: Hilton
- Honorable Mention: Loblaw Digital
Offer, Incentive, and Reward Design:
- Platinum: QDOBA
- Gold: The Vitamin Shoppe
- Silver: bp
- Bronze: Blain’s Farm and Fleet
Customer Engagement Strategy:
- Platinum: Petro-Canada
- Gold: The Vitamin Shoppe
- Silver: Emirates
- Bronze: Tropical Smoothie Cafe
Personalization Strategy and Innovation:
- Platinum: Food Lion
- Gold: Cleveland Cavaliers
- Silver: Royal Bank of Canada
- Bronze: VIP Nation
- Honorable Mention: Nahdi Medical Company
Excellence in Gamification:
- Platinum: Burger King
- Gold: Papa John’s
- Silver: Chipotle
- Bronze: The Vitamin Shoppe
- Honorable Mention: Weigel's
New Loyalty Program Launch:
- Platinum: Church’s Texas Chicken
- Gold: Lowe’s
- Silver: Marcus Theatres
- Bronze: HTeaO
- Honorable Mention: SIGA
360 Degree (Supplier):
- Platinum: Capillary
- Gold: Blings
- Silver: CataBoom
- Bronze: Merkle
360 Degree (Brand):
- Platinum: Bank of America
- TIE: Gold: Lowe’s and Petro-Canada
- Silver: Church’s Texas Chicken
- Bronze: Thriftbooks
Emerging Loyalty Leaders:
- Ben Noll, Sr. Manager of Loyalty, American Eagle Outfitters
Champion of Customer Loyalty:
- Ryan Draude, Head of Loyalty, Giant Food
- Chad Nikola, Sr. Director - Customer Retention (Loyalty, Credit, and Insights), American Eagle Outfitters
Mark Johnson, CEO, emphasized the significance of the Loyalty Expo and Loyalty360 Awards to Loyalty360’s mission. “The 2025 Loyalty360 Award finalists have demonstrated their unwavering commitment to loyalty by excelling in one or more of the crucial aspects highlighted in this year's categories. Their dedication is evident through their internal commitment, as well as the qualitative and quantitative metrics that support their efforts. These award winners are at the forefront of advancing customer loyalty and elevating the overall customer experience.”
Carly Stemmer Ivory, SVP at Loyalty360, added, “This year's finalists encompass various industries and have presented a diverse array of loyalty and customer experience strategies, programs, and initiatives in their submissions and presentations. The immense interest and diversity showcased in the awards highlight brands’ growing dedication and focus on customer loyalty. Marketers understand there is no singular approach or solution that can determine success. Marketers’ unique insights and stories are what makes their participation in the Loyalty360 Awards great, and we look forward to their journeys and continued success.”
For more information on Loyalty Expo or the Loyalty360 Awards, contact Loyalty360.
About Loyalty360
Loyalty360 is the only objective community for customer loyalty, which seeks to enable and encourage dialogue among industry leaders. Through a unique blend of content, collaboration, and diverse learning opportunities, we've created a network of brands and technology providers that represent some of the best voices that the customer loyalty industry has to offer. Visit us at Loyalty360.org or follow us @Loyalty360.
About Loyalty Expo
Loyalty Expo is a VoC-driven, best-practice-focused customer loyalty and reward conference. Market leaders share their experiences and insights on customer retention strategies and trends. In addition, the Expo provides the knowledge necessary to guide customers on the path to loyalty and has earned a reputation as one of the industry’s premier events.