Arts and crafts retail chain Michaels introduced its MakerPlace by Michaels initiative, a campaign showcasing the brand’s first online marketplace for how-to tutorials, classes, and “truly handmade goods.” The store is also pioneering a similar campaign inside select Michaels brick-and-mortar stores to support artisans. The first in-store pilot debuted on February 24, 2024, across seven stores in seven states.
MakerPlace was developed to help homemade artists become successful without the burden of high fees. The....