Greg Revelle, who made quite a name or himself at Best Buy, is now the new CMO at Kohl’s.
Kohl’s endured a disappointing fiscal fourth quarter, in which comparable sales fell 2.2 percent and net income sank 15 percent, to $252 million. Declines in brick-and-mortar traffic negatively impacted sales, CEO Kevin Mansell noted.
Revelle’s hire marks Kohl’s first CMO since Julie Gardner stepped down in 2012. He will report directly to Michelle Gass, Kohl’s chief merchandising and customer officer.
“Greg....