Rob Connors, vice president of brand marketing for National Car Rental, told Loyalty360 that incentivizing members of the company’s Emerald Club loyalty program is an ongoing mission.
One of the key ways that National Car Rental achieves this is through its One Two Free campaign, which offers registered Emerald Club members one free rental day for every two qualifying rentals.
Each qualifying car rental completed during the One Two Free promotion is worth 300 points, with a free day awarded once an Emerald Club member earns 600....