Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Get to Know the Ins and Outs of Omnichannel Loyalty [Guide]

Jennifer Yeadon, Cheetah Digital , Marigold Engage + by Marigold | July 13 2021

Shopping for technology is a process. At last check, there were over 8,000 different marketing technologies available to businesses. From data, to content and experience, to commerce.

Loyalty / Rewards Programs

Balancing Data + Insights for Better Consumer Engagement

Jennifer Yeadon, Cheetah Digital , Marigold Engage + by Marigold | July 06 2021

It’s more essential than ever that marketers take a step back from tracking and stalking consumers across the internet — and take a step forward into building actual relationships with.

Customer Engagement

Spotlight: Branching Logic

Tereza Kirk, Cheetah Digital , Marigold Engage + by Marigold | June 28 2021

If you have been following our blog, you may have heard us speak about “value exchange” which is a big driver of what we do at Cheetah Digital. Cheetah Experiences isn’t.

Technology

Using Distributed Marketing for Global to Local Channels

The Cheetah Digital Team , Marigold Engage + by Marigold | June 21 2021

Striking a balance between your local and corporate marketing goals can be intricate. Constant brand messaging is an essential part of your marketing duties, and you must ensure that all teams.

Lay’s Bugles® Grows First-Party Database Complemented by Demographic Data with Cheetah-Powered Poll.

Danny O'Reilly, Cheetah Digital , Marigold Engage + by Marigold | June 10 2021

Spicy salsa, rich ranch, or gratifyingly good guac, just what is the perfect dip to plunge a Lay’s Bugles® cone into? Well, rather than merely guess, or commission a costly and time.

Embracing a New Marketing World Without Third-Party Cookies

The Cheetah Digital Team , Marigold Engage + by Marigold | May 26 2021

There has been a lot of talk in the marketing world about Google's plans to eradicate third-party cookies. The Chrome browser, which houses about two-thirds of the online market, will no.

Technology

Cheetah Digital for Retail Marketers

Jennifer Yeadon, Cheetah Digital , Marigold Engage + by Marigold | May 24 2021

The past year saw retail brands move faster than ever to embrace digital transformation. Today’s challenge is driving customers back in-store while also retaining strong online engagement. As.

Loyalty / Rewards Programs

How Retail Brands are Engaging with an Increasingly Digital Audience

Jennifer Yeadon, Cheetah Digital , Marigold Engage + by Marigold | May 19 2021

Online shopping has exploded over the last year, due to both convenience and necessity. While this has been a struggle for some brick-and-mortar retailers, it has been a boon for those who have a.

Five Key Elements Of a Successful Customer Engagement Strategy

Patrick Tripp, Cheetah Digital , Marigold Engage + by Marigold | May 11 2021

In order to deliver effective customer engagement strategies, brands and marketers often need to look beyond the technology, and ensure that the people, process, and strategy elements within are.

Customer Engagement

2021 Creative Email Trends: Industry Observations

Jim Kelley, Cheetah Digital , Marigold Engage + by Marigold | May 07 2021

With every new year, you can look forward to a list of creative trends that will define it, or try to. Some are spot-on, and some are just ideas that never take off. But in the last.

Digital / Direct Marketing

5 Ways to Win Back Your Best Customers

Abhijeet Gunadekar, Cheetah Digital , Marigold Engage + by Marigold | May 05 2021

In today’s highly competitive digital landscape, brands have to balance between retaining customers and acquiring new ones to continue growth in both business and customer base. In fact, what.

Customer Engagement

2021 Digital Consumer Trends Index

Danny O'Reilly, Cheetah Digital , Marigold Engage + by Marigold | April 28 2021

Marketers have always been at the precipice of change and innovation, yet the vicissitude of the past year has tested those skills to the limit. With bricks-and-mortar stores largely closed for.

CX (Customer Experience)

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