Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Act on the Right Data to Grow Relationships within Retail Loyalty

Jennifer Yeadon, Cheetah Digital , Marigold Engage + by Marigold | April 14 2021

As we move deeper into 2021, many of us will be encountering a changed landscape, especially retailers and retail marketers. In a recent survey done by Gartner, analysts found that CMOs are more.

Loyalty / Rewards Programs

Get Out of the Way and Let Your Customers Buy

Dan Greenberg, Cheetah Digital , Marigold Engage + by Marigold | April 09 2021

Today, we're featuring a guest post from Dan Greenberg of Skipify. When a customer makes a decision to purchase something, you have a very brief window of time where that.

Celebrate Your Customer: Do These 8 Things to Improve Birthday & Milestone Programs

Bruce Swann, Cheetah Digital , Marigold Engage + by Marigold | March 10 2021

Everyone loves moments when a family member or friend remembers something about you and shares that with you, like a birthday, anniversary, or memory. Those moments are meaningful ways to connect.

Delivering Email Best Practices by the Boatload with Norwegian Cruise Line [Guide]

Julian Bracey-Davis, Cheetah Digital , Marigold Engage + by Marigold | March 05 2021

At Cheetah Digital, we’re fortunate to work with some of the biggest and most respected names in the travel and hospitality industry, including brands located all across the seven seas. .

Leaving Your Supermarket Loyalty Legacy Behind

Andy Kulina, Cheetah Digital , Marigold Engage + by Marigold | March 01 2021

Let me recap the last 20 years of evolution in the European Supermarket Loyalty sector for you:2000: Swipe/scan a card, get some points, redeem them for a voucher you can use in-store.2020: .

Loyalty / Rewards Programs

Pure Archery Group Gathers Behavioral Data at Scale to Deliver Truly-Personalized Email & SMS Offers

Danny O'Reilly, Cheetah Digital , Marigold Engage + by Marigold | February 23 2021

The outdoor sports and recreation vertical is an ultra-competitive space. Leading brands typically spend millions on "feature wars" to differentiate their products and services from.

Technology

Five Things Marketers Should Stop Doing in 2021

Patrick Tripp, Cheetah Digital , Marigold Engage + by Marigold | February 04 2021

I’m not the first person to be ecstatic about leaving 2020 behind us and moving forward to brighter days in 2021. The global pandemic tested our will, forced us to change how we work and live.

Digital / Direct Marketing

How Les Mills Grows its Zero-Party Database with Interactive Experiences

Danny O'Reilly, Cheetah Digital , Marigold Engage + by Marigold | January 29 2021

For over half a century, Les Mills has been on a mission to create a fitter planet. Yet rather than shaming people into fitness, its ethos is about helping people fall in love with activity and.

Top 3 Things to Consider When Launching a Mobile-First Strategy

Bruce Swann, Cheetah Digital , Marigold Engage + by Marigold | January 20 2021

Consumer priorities are evolving and have done so faster and less predictively in 2020 than ever before. They are spending less time in physical venues such as stores, restaurants, and stadiums.

[Report] Next Generation of Personalization Technology

Bruce Swann, Cheetah Digital , Marigold Engage + by Marigold | January 13 2021

Consumers don’t just want personalized experiences when they engage with a brand; they expect them every time, regardless of the touchpoint or reason. If done well, highly personalized.

18 Marketing Campaigns for Brands to Win this Holiday Season

Danny O'Reilly, Cheetah Digital , Marigold Engage + by Marigold | December 11 2020

As the days grow ever shorter, the temperature creeps downwards and eggnog lattes replace pumpkin-spiced on the menu, it’s almost the start of the holiday season. With little respite between.

Technology

&pizza’s Customer Convos are One-of-a-Kind

Jennifer Yeadon, Cheetah Digital , Marigold Engage + by Marigold | November 12 2020

Did you know that you can have a conversation with &pizza? Not just about a support issue or to order a pizza — you can do those too — but you could just text them to say hi or see.

Loyalty / Rewards Programs

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