Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The Death of the Customer Journey: an Interview With Judd Marcello

Jen Ribble , Marigold Engage + by Marigold | August 21 2019

Marketers are quick to throw around the term “customer journey,” which has no doubt become the marketing buzzword for the digital age. But does it truly exist? And do.

Dig Into Customer Engagement With These KPIs

The Cheetah Digital Team , Marigold Engage + by Marigold | August 14 2019

Marketers know measurement matters. Performance data informs our strategies and campaigns, and we’re constantly on the lookout for the next clever idea or initiative to deliver on those KPIs.

Customer Engagement

The New Frontier of Premium Loyalty Programs

The Cheetah Digital Team , Marigold Engage + by Marigold | August 06 2019

Just as consumers and businesses successfully wrap their arms (and marketing strategies) around loyalty programs, many brands and marketers have turned the system on its head with the rise of.

Loyalty / Rewards Programs

Emotional Loyalty 101: Build a Foundation of Trust

Cheetah Digital Team , Marigold Engage + by Marigold | July 31 2019

Trust is the foundation of any solid relationship. That’s true of romantic relationships, but also ones between brand and consumer. When your customers have full faith that your business will.

Loyalty / Rewards Programs

3 Ways to Make the Most of First-Party Data

Keith Lifschin , Marigold Engage + by Marigold | July 11 2019

Whether you reach customers through email, in-app, social media, or via remarketing, data is your ticket to ensure they stay engaged. And first-party data, which comes directly from the very.

Data Analytics

Customer Data is The Ticket to Personalized Offers

The Cheetah Digital Team , Marigold Engage + by Marigold | June 04 2019

Building relationships with customers is a lot like building personal relationships. If all you ever do is talk about yourself and tell everyone how great you are, people will start to tune.

Delicious Metrics Hidden in Your Welcome Email Data

The Cheetah Digital Team , Marigold Engage + by Marigold | March 26 2019

When reviewing email results, click rates and open rates tend to dominate the menu. But even if those metrics will always be the main course, there are some sweet rewards waiting for marketers who.

New Year, New Loyalty Program: 3 Signs It’s Time to Upgrade

Peter Lim , Marigold Engage + by Marigold | February 20 2019

With a new year upon us, goals are being set, resolutions committed to, and change is in the air. If you’ve been settling with a loyalty program that is well past its prime, there is no time.

Loyalty / Rewards Programs

Loyalty Program Best Practices: Get Experiential

Jon Siegal , Marigold Engage + by Marigold | January 29 2019

Today’s brands need to do more than stand out from the crowd — they need to celebrate their most loyal customers. To accomplish this, forward-thinking brands are becoming .

Loyalty / Rewards Programs

Loyalty Program Best Practices: Why Brand Values Should Be Part Of The Equation

Peter Lim , Marigold Engage + by Marigold | January 14 2019

Modern loyalty programs are built on far more than transactions and points. In fact, a Capgemini study noted that 44 percent of shoppers feel loyalty program rewards are irrelevant. Rather,.

Loyalty Program Best Practices: How Differentiation Provides a Competitive Edge

Jon Siegal, Stellar Loyalty , Marigold Engage + by Marigold | December 05 2018

The loyalty marketplace is becoming more and more crowded every day. To stand out, differentiating your program is essential. Marketing guru Seth Godin once said, “In a crowded marketplace.

Loyalty Program Best Practices: Personalization

Manoj Das, Stellar Loyalty , Marigold Engage + by Marigold | November 29 2018

You’ve heard it before: “It’s not personal, it’s business.” But that absolutely should not be the case when it comes to customer loyalty. Where loyalty programs are.

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