Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

So, You Have a Loyalty Program. Now What? How to Find the Right Loyalty Technical Partner

Peter Lim, Stellar Loyalty , Marigold Engage + by Marigold | November 05 2018

The “if you build it, they will come” approach may work for baseball fields, but when it comes to loyalty programs, building a solid program is just the first step. Because starting a.

Navigating the Modern Loyalty Landscape

Peter Lim , Marigold Engage + by Marigold | September 12 2018

Navigating the loyalty landscape, a terrain that is always evolving, means constantly being on the lookout for the next big thing. The masterminds of modern loyalty programs are keenly that loyalty.

Is Your Loyalty Program Making the Grade?

Jon Siegal , Marigold Engage + by Marigold | August 27 2018

The loyalty landscape is changing.The days of simple loyalty punch cards are behind us. Immediacy and personalization are now the name of the game in the modern loyalty world where consumers expect.

Talkin' Bout My Generation: Why Your Loyalty Program Should Speak to Targeted Generations

Peter Lim , Marigold Engage + by Marigold | August 22 2018

To compete in today’s marketing-saturated world, your loyalty program needs to stand out. A cookie-cutter approach won’t move the needle with today’s selective consumers. Rather.

$150 Billion Reasons Why the Lottery Industry Is Going Digital

Brad Marg , Marigold Engage + by Marigold | June 15 2018

The retail, travel, and restaurant industries have been investing in digital technologies for the past decade. The engagement activities timing between a brand and its consumers have never been.

Four Ways Customer Loyalty Programs Strengthen Bonds With Your Consumers

Jon Siegal , Marigold Engage + by Marigold | June 14 2018

Knowledge is power — and getting to know your customers will give you just that. It’s the most effective way to learn to communicate effectively with your audience and make them feel.

Beyond Points and Rewards: Building a Digital Loyalty Program with Meaningful Results

Brad Marg , Marigold Engage + by Marigold | May 25 2018

Digital. It’s how we listen to music. Understand current events. Communicate with friends. The world has changed and if we want to be successful in our understanding of and.

Restaurant Competition is Fierce — Is Your Legacy Loyalty System Holding You Back?

Jon Siegal , Marigold Engage + by Marigold | May 04 2018

Competition in the restaurant world is more intense than ever before as restaurants battle it out for customer loyalty. The ability to keep pace with evolving customer expectations and stand out in.

Top Signs It’s Time to Replace Your Restaurant’s Legacy Loyalty System

Peter Lim , Marigold Engage + by Marigold | April 30 2018

The battle for the customer has never been so fierce in the restaurant industry. Restaurant operators need to differentiate from the pack and win the hearts and minds of their guests. Key to.

5 Ways Your Loyalty Program Can Give you a Competitive Advantage

Jon Siegal , Marigold Engage + by Marigold | April 19 2018

April is International Customer Loyalty Month and what better time to evaluate your own loyalty program? Regardless of your specific vertical — e.g. restaurant, hospitality or retail &mdash.

Reward or No Reward? That is the Retailer’s Question

Narina Sippy , Marigold Engage + by Marigold | November 06 2017

Do rewards programs work? Is it worth it to offer discounts to your best customers? These are crucial questions for retailers to answer, especially in a time when traditional retail is threatened by.

Loyalty / Rewards Programs

Machines Rising In Customer Loyalty

Peter Lim , Marigold Engage + by Marigold | August 14 2017

Merrill Lynch uses machine learning to automate investors’ portfolios, Facebook employs it to curate newsfeed content, and Google’s self-driving cars rely on it to navigate the roads.

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