Building Loyalty in Transactional Channel Industries

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In price-driven industries like HVAC and construction, channel partners often switch suppliers for better deals. But it's not just a pricing problem—it's a loyalty problem. Learn how to build lasting partnerships that go beyond price competition. Why Do Channel Partners Keep Switching Suppliers? In industries like HVAC and construction, price often drives buying decisions, especially when the economy is unpredictable. That makes it tough to win distributor and....