By now, we’ve all seen it: attention spans are shrinking. But the real story is not that people are paying less attention. It’s that they’re processing faster. Especially Gen Z, who grew up immersed in short-form, swipeable content. They expect relevance in seconds, or they’re gone.
In 2026, video marketing has to meet this moment. Personalization, once a luxury, is now the baseline. And with new tools, data strategies, and creative formats emerging, brands that....