Buffalo Wild Wings Rolls Out January Freebies
Buffalo Wild Wings has kicked off 2026 by launching its “Month of Free” promotion, a series of weekly deals exclusively for members of its loyalty program. Through February 2, Rewards members can access a rotating lineup of offers that include free food and perks with minimum purchases.
For example, free burgers or 10 boneless wings with a $15 purchase early in the month, and other freebies like free delivery and additional wing or sandwich offers as January progresses. The promotion also includes buy-one-get-one wing deals on Tuesdays and Thursdays.
In addition to the Month of Free offers, the chain is continuing its Pick 6 for Two value promotion, a bundled meal deal that pairs choices like boneless wings or a burger with sides and drinks for a set price, and operates more than 1,200 restaurants as part of Inspire Brands.
Learn more here.
Ojos Locos Debuts Loyalty Program and Menu Updates
Ojos Locos Sports Cantina is starting 2026 with a major push to enhance its guest experience by launching Loco Rewards, a new loyalty program designed to recognize and reward frequent visitors. Members earn 250 bonus points upon signing up and five points per dollar spent, with the flexibility to redeem multiple rewards at once.
The program also offers exclusive members-only deals and early notifications about specials and updates, and those who enroll in January are entered for a chance to win two tickets to the 2026 World Cup, tying the initiative to the brand’s sports-centric identity.
In addition to the loyalty rollout, Ojos Locos is refreshing its food offerings with a more culturally authentic, Latin-inspired menu. Enhancements include new takes on fan favorites like roasted and charred Elote Loco, a reimagined Birria de Res with slow-cooked brisket, fresh churros from a Dallas bakery, and hand-pressed tortillas made daily in each cantina.
The beverage program is also getting an upgrade, with reworked cocktail recipes, an expanded premium tequila selection, and new mixed-shot options that align with the lively, game-day atmosphere Ojos Locos is known for. With 35 locations across Texas, California, Arizona, New Mexico, and Nevada, the combined loyalty, menu, and drink enhancements underscore the brand’s commitment to quality and delivering value as it enters the new year.
Learn more here.
Weigel’s Refreshes Loyalty App to Simplify Rewards and Fuel Savings
Weigel’s has launched a redesigned version of its MyWeigel’s Rewards loyalty app, introducing a refreshed and more intuitive interface aimed at improving how customers interact with rewards, fuel discounts, offers, and in-app games.
The update focuses on making key features easier to find and use, helping guests quickly check their points, view current deals and fuel savings, and engage with interactive experiences that enhance ongoing participation.
The redesign prioritizes speed and clarity, adopting a utility-first layout that reduces visual clutter and elevates the tools customers use most often. Navigation has been simplified and organized around how guests actually shop and save, strengthening the overall loyalty ecosystem by aligning digital touchpoints with real behaviors. By making the app more user-friendly and familiar for long-time members, Weigel’s hopes to encourage deeper engagement with its loyalty program.
Learn more here.