TGI Fridays Unveils Redesigned Mobile App to Strengthen Guest Loyalty and Digital Engagement

Key Takeaways 

• TGI Fridays has launched a redesigned mobile app focused on faster ordering, easier rewards management, and improved customer convenience. 

• The app includes integrated loyalty features, exclusive offers, and support for pickup, curbside, and delivery orders. 

• The company is expanding its digital engagement strategy with SMS messaging in addition to email and app notifications. 

TGI Fridays has launched a completely redesigned mobile app aimed at making it easier for guests to order food, earn rewards, and connect with the brand through a more streamlined digital experience. Available on both iOS and Android devices, the refreshed platform places loyalty benefits at the center of the experience, allowing users to quickly find nearby locations, place pickup or delivery orders, and track and redeem rewards through a single interface.  

Beyond the app itself, TGI Fridays is expanding its digital communications ecosystem with the addition of SMS messaging alongside email and push notifications, creating more opportunities to reach customers with personalized offers and promotions. The enhanced digital experience complements other initiatives within the company’s strategic roadmap, including menu innovation, value-focused offerings, and restaurant atmosphere enhancements.  

Why It Matters 

• Consumers increasingly expect seamless digital experiences when ordering food and interacting with restaurant brands. 

• Stronger loyalty and rewards capabilities can help drive repeat visits, customer retention, and higher engagement. 

• The investment reflects how restaurant brands are using technology as a key growth driver alongside menu and in-store innovations. 

Learn more here.

Further reading: 

• The Fresh Market Unveils Revamped Loyalty Program and Mobile App to Elevate Customer Experience 

• Edible Unveils New Mobile App and Enhanced Rewards Program to Simplify Gifting