Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


The Brand Loyalty Power Behind Truly Listening to Your Customers

  • September 27 2017
  • Resource: Daily News
  • Jim Tierney, loyalty360

Loyalty360 talks to all types of brands on a regular basis and one of the overarching keys to success among loyalty marketers are truly listening to customers. Brands can’t go wrong if they truly listen to their respective customers and...Read More

Feeling Valuable Lights Path to Brand Loyalty

  • September 26 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Creating those emotional connections with customers is an ongoing quest for loyalty marketers, and is pivotal in establishing long-lasting brand loyalty. But making those incredibly important and valuable emotional connections with customers is...Read More

How Brands Cultivate Customer Loyalty, Customer Engagement With Third-Party Online Sites

  • September 26 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

We’ve all read customer reviews on third-party sites online about their respective experiences at a particular restaurant, store, or with any other service company. For the most part, the reviews are left by people who had an extreme...Read More

Challenging Times Bring Mobile-First Customer Engagement Into Sharp Focus at The Finish Line

  • September 26 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

At The Finish Line, its fiscal second-quarter results reflected a challenging time for the company and the industry. Consolidated net sales decreased 3.3 percent year-over-year while comparable store sales fell 4.5 percent. The Finish Line CEO...Read More

What Does the Future of Customer Engagement With Banks Look Like?

  • September 25 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Could Amazon, Facebook, or Google be our banks of the future? Well, according to a new study from LivePerson, that could be the case. Nearly half of Gen Z respondents (43.2 percent) believe that big technology companies like Amazon, Facebook...Read More

Customer Engagement Triggers Manchester United’s Brand Loyalty

  • September 25 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Manchester United is one of the most popular and recognizable professional sports teams on earth. With nearly 660 million global supporters, Manchester United always wants to improve the customer experience to maintain its lofty global standing...Read More

The Parking Spot Redesigns Loyalty Program to Honor Best Members

  • September 25 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

The Parking Spot, the nation’s largest owner and operator of near-airport parking properties, recently announced a new tiered structure for its Spot Club rewards program. Spot Club members can now earn more savings, receive priority customer...Read More

Choice Privileges Loyalty Program Resonates with Growing Membership

  • September 22 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

One thing that loyalty marketers always want to see with a loyalty program is increased membership. And that is exactly what officials at Choice Hotels have seen since they relaunched the Choice Privileges loyalty program in early 2016. &ldquo...Read More

Panera Heightens Customer Engagement Levels With Children’s Menu

  • September 22 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Panera Bread CEO Ron Shaich is so confident about his company’s new approach to the children’s menu that he has challenged CEOs everywhere to join him in eating from their respective kid menus exclusively for seven straight days...Read More

Quality of Leadership Drives Employee Engagement

  • September 22 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Strativity Group conducted eye-opening research titled, “National IMCO Employee Engagement Study,” which looked at the powerful impact that strong leadership can have on employee engagement and, in turn, brand loyalty. Loyalty360...Read More

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