Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


1-800-Flowers Deepens Emotional Customer Engagement Through “Celebrating a Life” Campaign

  • September 21 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Making emotional connections is such an integral component customer loyalty today. Officials at 1-800-Flowers.com believe that a new national initiative with Westwood One can definitely result in making strong emotional connections with customers....Read More

Bed Bath & Beyond’s New Model Aims at Increased Efficiency, Brand Loyalty

  • September 21 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

In this day and age of sky-high customer expectations amid an array of options, a CEO’s job is never done. Creating and sustaining memorable customer experiences that drive brand loyalty is a never-ending task. At Bed Bath & Beyond, CEO...Read More

Whiteboard Videos and Increasing Customer Engagement Levels

  • September 21 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Officials at The Draw Shop would have you know that everyone from the United Nations to Twitter uses whiteboard videos to advance their views. The term whiteboard video describes the recording of any creative story being drawn on a whiteboard...Read More

The Challenge of Creating Actionable Insights to Drive Customer Loyalty

  • September 20 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Loyalty marketers want to know how to create actionable insights that can help drive customer engagement and customer loyalty. Distilling data effectively is a major challenge for brands. Loyalty360 hosted a webinar on Tuesday titled, “CMO...Read More

Domino’s Expands Loyalty Program Offering

  • September 20 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Officials at Domino’s Pizza, a global leader in pizza delivery and digital ordering platforms, don’t want anyone left out of its Piece of the Pie Rewards loyalty program. Now, Domino’s is awarding points to its loyalty members...Read More

Aggressively Updating Appropriate Product Content Can Spark Customer Engagement During Holiday Season

  • September 20 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Yes, it seems it’s never too early to talk about the all-important holiday season−the annual make-or-break period for many retailers. One thing that can aid loyalty marketers during the upcoming holiday season, and spark customer...Read More

Affinion Insurance Solutions Targets Stronger Customer Engagement and Increased Brand Loyalty

  • September 19 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Andrea Heger, group vice president of client and broker management, Affinion Insurance Solutions, told Loyalty360 that the company’s goal is to develop consumer-centric programs for financial institutions that strengthen consumer engagement,...Read More

Zumiez Evolves Through More Personalized Customer Engagement

  • September 19 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Officials at Zumiez, a specialty retailer of action sports related apparel, footwear, equipment, and accessories, maintain a vigilant outlook on changes in consumer behavior and adapting to provide a more personalized customer engagement. &ldquo...Read More

Homeowners’ and Renters’ Insurance Under Microscope for Customer Satisfaction

  • September 19 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

In the wake of devastating Hurricanes Harvey and Irma, customer satisfaction among U.S. homeowners and renters’ insurance will be squarely under a microscope the rest of this year and beyond. According to the J.D. Power 2017 U.S. Home...Read More

CIBC Brings Stronger Focus on Aventura Rewards Loyalty Program

  • September 18 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

CIBC (Canadian Imperial Bank of Commerce) is excited about its Aventura Rewards loyalty program which allows clients to earn rewards points by using their CIBC Aventura® Visa cards. Loyalty360 spoke with Mark Swartz, senior director, Aventura...Read More

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