Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


Loyalty Leaders “Out-innovate” Competition When It Comes to Customer Experience

  • October 23 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Brands that facilitate digital or social comprise more than one third (36 percent) of the 2017 Brand Keys Loyalty Leaders according to the company’s 21st annual survey. The New York-based brand loyalty and customer engagement research...Read More

Maintaining and Bettering Customer Experience Top Priority at Rockport

  • October 20 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

The Rockport Group became a standalone company in August 2015, undergoing a major transition, carving out the business from two giant athletic companies, adidas, and New Balance. Nevertheless, some things remain constant: Such as maintaining and...Read More

Epsilon Receives Esteemed Honor for Customer Loyalty Excellence

  • October 20 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Epsilon, a global leader in creating connections between people and brands, recently received the prestigious 2017 Partner of the Year award by Citi. The award recognizes Epsilon’s high levels of performance and service providing...Read More

Interactive Video Holds Potential to Create Elevated Customer Engagement

  • October 20 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

During Thursday’s Loyalty360 webinar titled, “Supercharge Your Videos With Interactivity,” which was presented by HapYak, Kyle Morton, chief product officer at HapYak, told attendees that video is no longer relegated to a company...Read More

Jets’ New Partnership Can Help Elevate Brand Loyalty

  • October 19 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

The New York Jets recently announced a new multi-year partnership with IdentoGO by IDEMIA, the country’s preeminent identity-related service provider and exclusive provider of TSA Pre✓®. The agreement marks IdentoGO’s first NFL...Read More

Customer Feedback Primary Driver of Choice Privileges Loyalty Program

  • October 19 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Listening to customers and garnering invaluable feedback can, ultimately, help brands shape successful loyalty programs. Enter Choice Hotels International and its Choice Privileges loyalty program. Loyalty360 talked to Jamie Russo, VP, loyalty...Read More

Omnichannel Customer Engagement Strategy Crucial During Holiday Season

  • October 19 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

The holiday season is always such a massively important time of year for loyalty marketers everywhere. For some, the holiday season represents the bulk of its annual sales so keen customer engagement and a superior customer experience are required...Read More

The Challenge of Valuation and a Positive Customer Experience at Wheaton | Bekins

  • October 18 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

At Wheaton World Wide Moving | Bekins Van Lines, there is both a critical opportunity around the challenge of valuation countered by a mission to educate its customers−all focused on one goal: A memorable customer experience. Stephanie...Read More

Talking Customer Loyalty and Mastercard in Australia

  • October 18 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

It’s always interesting and compelling for the Loyalty360 audience to gain a perspective on customer loyalty from another part of the world to see what things may be similar, what things may be different, and where the challenges lie...Read More

Loyalty Pay Focuses on Driving Customer Loyalty and the User Experience

  • October 18 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Larry Wine, chief commercial officer for Bridge2 Solutions, told Loyalty360 that his company’s launch of  Loyalty Pay™−a rewards payment solution which enables the use of rewards currencies in retail stores at the POS and in...Read More

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